Top 10 Inspiring Company Vision and Mission Statement With Bio Data

When you successfully create a connection with your customers and employees, many of them might stay loyal for life -- and you'll have the chance to increase your overall profitability while building a solid foundation of brand promoters. But achieving that connection is no easy task. The companies that succeed are ones that stay true to their core values over the years and create a company that employees and customers are proud to associate with.
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A mission statement traditionally acted as a way to tell potential shareholders and investors more about a company and its purpose; however, nowadays it’s as much a statement for employees and customers. Mission statements allow companies to define and establish their brand, telling the reader exactly what the company does and how in as concise and specific a way as possible.
That's where company vision and mission statements come in. A mission statement is intended to clarify the 'what' and 'who' of a company, while a vision statement adds the 'why' and 'how' as well. As a company grows, its objectives and goals may change. Therefore, vision statements should be revised as needed to reflect the changing business culture as goals are met.
Check out some of the following company vision and mission statements for yourself and get inspired to write one for your brand.
1. Life is Good
Mission Statement - "Spreading the power of optimism.Life is not perfect. Life is not easy, Life is good"
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The Life Is Good Company is an American apparel and accessories wholesaler, retailer, and lifestyle brand founded in 1994 and best known for its optimistic T-shirts and hats, many of which feature a smiling stick figure named Jake and the registered trademark "Life is good."
  • Type Private
  • Founded 1994; 23 years ago
  • Founder Bert Jacobs, John Jacobs
  • Headquarters Boston, Massachusetts, U.S.
  • Number of employees 200+
  • Website www.lifeisgood.com
2. Google
Mission Statement - “To organize the world’s information and make it universally accessible and useful.”
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Google LLC is an American multinational technology company that specializes in Internet-related services and products. These include online advertising technologies, search, cloud computing, software, and hardware. Google was founded in 1998 by Larry Page and Sergey Brin while they were Ph.D. students at Stanford University, in California. Together, they own about 14 percent of its shares and control 56 percent of the stockholder voting power through supervoting stock. They incorporated Google as a privately held company on September 4, 1998. An initial public offering (IPO) took place on August 19, 2004, and Google moved to its new headquarters in Mountain View, California, nicknamed the Googleplex. In August 2015, Google announced plans to reorganize its various interests as a conglomerate called Alphabet Inc. Google, Alphabet's leading subsidiary, will continue to be the umbrella company for Alphabet's Internet interests. Upon completion of the restructure, Sundar Pichai was appointed CEO of Google; he replaced Larry Page, who became CEO of Alphabet.
  • Formerly called Google Inc. (1998-2017)
  • Type Subsidiary
  • Industry Internet, Software, Computer hardware
  • Founded 4, 1998; 19 years ago in Menlo Park, California, U.S.
  • Founders Larry Page, Sergey Brin
  • Headquarters Googleplex, Mountain View, California, U.S.
  • Area served Worldwide
  • Key people Sundar Pichai (CEO), Ruth Porat (CFO)
  • Products List of Google products
  • Number of employees 57,100 (2015)
  • Parent Alphabet Inc. (2015–present)
  • Subsidiaries List of subsidiaries
  • Website google.com
3. Microsoft
Mission Statement - “To enable people and businesses throughout the world to realize their full potential.”
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Microsoft Corporation is an American multinational technology company with headquarters in Redmond, Washington. It develops, manufactures, licenses supports and sells computer software, consumer electronics, personal computers, and services. Its best-known software products are the Microsoft Windows line of operating systems, the Microsoft Office suite, and the Internet Explorer and Edge web browsers. Its flagship hardware products are the Xbox video game consoles and the Microsoft Surface tablet lineup. As of 2016, it is the world's largest software maker by revenue, and one of the world's most valuable companies. The word "Microsoft" is a portmanteau of "microcomputer" and "software".
  • Type Public
  • Traded as NASDAQ: MSFT
  • NASDAQ-100 component
  • DJIA component
  • S&P 100 component
  • S&P 500 component
  • ISIN US5949181045
  • Industry Computer software
  • Computer hardware
  • Consumer electronics
  • Social networking service
  • Cloud computing
  • Video games
  • Internet
  • Corporate venture capital
  • Founded April 4, 1975; 42 years ago in Albuquerque, New Mexico, U.S.
  • Founders Bill Gates
  • Paul Allen
  • Headquarters Microsoft Redmond campus, Redmond, Washington, U.S.
  • Area served Worldwide
  • Key people John W. Thompson (Chairman)
  • Brad Smith (President)
  • Satya Nadella (CEO)
  • Bill Gates (Technical advisor)
  • Products Windows Office Servers Skype Visual Studio Dynamics Xbox Surface Mobile more...
  • Services Azure Bing LinkedIn MSDN Office 365 OneDrive Outlook.com TechNet Wallet Windows Store Windows Update Xbox Live
  • Revenue Increase US$89.95 billion (2017)
  • Operating income Increase US$22.27 billion (2017)
  • Net income Increase US$21.20 billion (2017)
  • Total assets Increase US$241.08 billion (2017)
  • Total equity Increase US$72.39 billion (2017)
  • Number of employees 124,000 (2016)
  • Divisions Productivity and Business Processes
  • Intelligent Cloud
  • More Personal Computing
  • Subsidiaries List of Microsoft subsidiaries
  • Website microsoft.com
4. P&G
Mission Statement - “We will provide branded products and services of superior quality and value that improve the lives of the world’s consumers.”
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Procter & Gamble Co., also known as P&G, is an American consumer goods corporation headquartered in downtown Cincinnati, Ohio, United States of America, founded in 1837 by William Procter and James Gamble. It primarily specializes in a wide range of cleaning agents and personal care and hygienic products. Before the sale of Pringles to the Kellogg Company, its product portfolio also included foods, snacks, and beverages.
  • Type Public
  • Traded as NYSE: PG
  • DJIA Component
  • S&P 100 Component
  • S&P 500 Component
  • Industry Consumer goods
  • Founded October 31, 1837; 180 years ago, Cincinnati, Ohio, US
  • Founders William Procter, James Gamble
  • Headquarters Cincinnati, Ohio, United States of America
  • Area served Worldwide (except Cuba and North Korea)
  • Key people David S. Taylor Chairman of the Board, President, and CEO
  • Products Cleaning agents
  • Personal care products
  • Beauty Care Products
  • Personal Healthcare Products
  • Diagnostics (through SPD Joint Venture)
  • Revenue Decrease US$65.29 billion (2016)
  • Operating income Increase US$13.44 billion (2016)
  • Net income Increase US$10.50 billion (2016)
  • Total assets Decrease US$127.1 billion (2016)
  • Total equity Decrease US$57.34 billion(2016)
  • Number of employees 95,000[1] (2017)
  • Website www.pg.com
5. Intel
Mission Statement - “Utilize the power of Moore’s Law to bring smart, connected devices to every person on earth.”
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Intel Corporation is an American multinational corporation and technology company headquartered in Santa Clara, California, in the Silicon Valley. It is the world's second largest and second highest valued semiconductor chip makers based on revenue after being overtaken by Samsung and is the inventor of the x86 series of microprocessors, the processors found in most personal computers (PCs). Intel supplies processors for computer system manufacturers such as Apple, Lenovo, HP, and Dell. Intel also manufactures motherboard chipsets, network interface controllers and integrated circuits, flash memory, graphics chips, embedded processors and other devices related to communications and computing.
  • Formerly called N M Electronics (1968)
  • Type Public
  • Traded as NASDAQ: INTC
  • NASDAQ-100 Component
  • DJIA Component
  • S&P 100 Component
  • S&P 500 Component
  • Industry Semiconductors
  • Founded July 18, 1968; 49 years ago
  • Founders Gordon Moore, Robert Noyce
  • Headquarters Santa Clara, California, U.S.
  • Area served Worldwide
  • Key people Gordon Moore (Chairman Emeritus)
  • Andy Bryant (Chairman)
  • Brian Krzanich(CEO)
  • Products Central processing units
  • Microprocessors
  • Integrated graphics processing units (GPU)
  • SoCs
  • Motherboard chipsets
  • Network interface controllers
  • Modems
  • Mobile phones
  • Solid state drives
  • Wi-Fi and Bluetooth Chipsets
  • Flash memory
  • Vehicle automation sensors
  • Revenue Increase US$59.38 billion (2016)
  • Operating income Decrease US$12.87 billion (2016)
  • Net income Decrease US$10.31 billion (2016)
  • Total assets Increase US$113.3 billion (2016)
  • Total equity Increase US$66.22 billion (2016)
  • Number of employees 106,000 (2016)
  • Subsidiaries Mobileye, McAfee, Here
  • Website www.intel.com
6. Amazon
Mission Statement - “To be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices.”
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Amazon.com, Inc. is an American electronic commerce and cloud computing company based in Seattle, Washington that was founded by Jeff Bezos on July 5, 1994. The tech giant is the largest Internet retailer in the world measured by revenue and market capitalization, and second largest after alibaba.com in terms of total sales. The amazon.com website started as an online bookstore and later diversified to sell DVDs, Blu-rays, CDs, video downloads/streaming, MP3 downloads/streaming, audiobook downloads/streaming, software, video games, electronics, apparel, furniture, food, toys, and jewelry. The company also produces consumer electronics—Kindle e-readers, Fire tablets, Fire TV, and Echo—and is the world's largest provider of cloud infrastructure services (IaaS and PaaS). Amazon also sells certain low-end products like USB cables under its in-house brand AmazonBasics.
  • Trading name Amazon
  • Formerly called Cadabra, Inc. (1994–1995)
  • Type Public
  • Traded as NASDAQ: AMZN
  • NASDAQ-100 component
  • S&P 100 component
  • S&P 500 component
  • ISIN US0231351067
  • Industry Online shopping
  • Cloud computing
  • Founded July 5, 1994; 23 years ago
  • Founder Jeff Bezos
  • Headquarters Seattle, Washington, U.S.
  • Area served Worldwide
  • Key people Jeff Bezos (Chairman, President & CEO)
  • Werner Vogels (CTO)
  • Products Amazon Appstore, Amazon Echo, Amazon Kindle, Amazon Video, Amazon Web, Services ComiXology
  • Revenue Increase US$135.98 billion (2016)
  • Operating income Increase US$4.186 billion (2016)
  • Net income Increase US$2.371 billion (2016)
  • Total assets Increase US$83.402 billion (2016)
  • Total equity Increase US$19.285 billion(2016)
  • Number of employees Increase 541,900 (2017)
  • Divisions Worldwide Consumer (Global Retail)
  • Amazon Web Services (AWS)
  • Subsidiaries A9.com, Alexa Internet, Amazon Books, Amazon Game Studios, Amazon Lab126, Amazon Studios, Amazon Web Services, Audible Inc., Book Depository, Digital Photography Review, Goodreads Internet, Movie Database, Junglee.com, Souq.com, Twitch.tv, Whole Foods Market, Woot, Zappos.
  • Website amazon.com
7. Facebook
Mission Statement - “To give people the power to share and make the world more open and connected.”
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Facebook is an American for-profit corporation and an online social media and social networking service based in Menlo Park, California. The Facebook website was launched on February 4, 2004, by Mark Zuckerberg, along with fellow Harvard College students and roommates, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes.
  • Type of business Public
  • Type of site Social networking service
  • Available in Multilingual (140)
  • Traded as NASDAQ: FB
  • NASDAQ-100 Component
  • S&P 100 Component
  • S&P 500 Component
  • Founded February 4, 2004; 13 years ago
  • Headquarters Menlo Park, California, U.S.
  • Coordinates 37.4848°N 122.1484°W
  • Area served United States (2004–2005)
  • Worldwide, except blocking countries (2005–present)
  • Founder(s) Mark Zuckerberg
  • Eduardo Saverin
  • Andrew McCollum
  • Dustin Moskovitz
  • Chris Hughes
  • Key people Mark Zuckerberg(Chairman and CEO)
  • Sheryl Sandberg(COO)
  • Industry Internet
  • Revenue Increase US$27.638 billion (2016)
  • Operating income Increase US$12.427 billion (2016)
  • Net income Increase US$10.217 billion (2016)
  • Total assets Increase US$64.961 billion (2016)
  • Total equity Increase US$59.194 billion (2016)
  • Employees 20,658 (June 30, 2017)
  • Subsidiaries Instagram
  • Messenger
  • WhatsApp
  • Oculus VR
  • tbh
  • Website www.facebook.com or www.fb.com
  • Alexa rank Steady 3 (November 2017)
  • Registration Required
  • Users Increase 2 billion monthly active users (June 2017)
  • Current status Active
  • Written in C++, PHP (as HHVM) and D language
8. Linkedin
Mission Statement - “To connect the world’s professionals to make them more productive and successful.”
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LinkedIn is a business- and employment-oriented social networking service that operates via websites and mobile apps. Founded on December 28, 2002, and launched on May 5, 2003, it is mainly used for professional networking, including employers posting jobs and job seekers posting their CVs. As of 2015, most of the company's revenue came from selling access to information about its members to recruiters and sales professionals. As of April 2017, LinkedIn had 500 million members in 200 countries, out of which more than 106 million members are active. LinkedIn allows members (both workers and employers) to create profiles and "connections" to each other in an online social network which may represent real-world professional relationships. Members can invite anyone (whether an existing member or not) to become a connection. The "gated-access approach" (where contact with any professional requires either an existing relationship or an introduction through a contact of theirs) is intended to build trust among the service's members. LinkedIn participated in the EU's International Safe Harbor Privacy Principles.
  • Type of business Subsidiary
  • Type of site Social network service
  • Available in Multilingual (24)
  • Founded December 28, 2002; 14 years ago, Mountain View, California, U.S.
  • Headquarters Sunnyvale, California, U.S.
  • Area served Worldwide
  • Owner Microsoft Corporation
  • Founder(s) Reid Hoffman
  • Allen Blue
  • Konstantin Guericke
  • Eric Ly
  • Jean-Luc Vaillant
  • Key people Reid Hoffman (Chairman)
  • Jeff Weiner (CEO)
  • Industry Internet
  • Revenue Increase US$3 billion (2015)
  • Net income Decrease US$−166 million (2015)
  • Employees 9,732 (March 2016)
  • Parent Microsoft Corporation
  • Subsidiaries SlideShare
  • lynda.com
  • Slogan(s) Relationships Matter
  • Website www.linkedin.com
  • Alexa rank Steady 25 (September 2017)
  • Advertising Google, AdSense
  • Registration Required
  • Users 500 million members (April 2017)
  • Launched May 5, 2003; 14 years ago
  • Current status Active
9. Twitter
Mission Statement - “To give everyone the power to create and share ideas and information instantly, without barriers.”
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Twitter is an online news and social networking service where users post and interact with messages, called "tweets." These messages were originally restricted to 140 characters, but on November 7, 2017, the limit was doubled to 280 characters for all languages except Japanese, Korean and Chinese. Registered users can post tweets, but those who are unregistered can only read them. Users access Twitter through its website interface, SMS or a mobile device app. Twitter, Inc. is based in San Francisco, California, United States, and has more than 25 offices around the world.
  • Type of business Public
  • Type of site News and social network service
  • Available in Multilingual
  • Traded as NYSE: TWTR
  • Founded March 21, 2006; 11 years ago
  • Headquarters San Francisco, California, U.S.
  • Coordinates 37.7768°N 122.4166°
  • Area served Worldwide
  • Founder(s) Jack Dorsey
  • Noah Glass
  • Biz Stone
  • Evan Williams
  • Key people Omid Kordestani (Executive Chairman)
  • Jack Dorsey (CEO)
  • Industry Internet
  • Revenue Increase US$2.52 billion (2016)
  • Net income Decrease US$-456 million (2016)
  • Employees 3,898 (2016)[4]
  • Subsidiaries Vine
  • Periscope
  • Website twitter.com
  • Alexa rank Steady 12 (Global, November 2017)
  • Registration Required to post, follow, or be followed
  • Users 319 million active users (2016)
  • Launched July 15, 2006
  • Current status Active
  • Written in Java, Ruby, Scala, JavaScript
10. Alibaba
Mission Statement - “To make it easy to do business anywhere.”
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Alibaba Group Holding Limited is a Chinese e-commerce conglomerate that provides consumer-to-consumer, business-to-consumer and business-to-business sales services via web portals. It also provides electronic payment services, a shopping search engine, and data-centric cloud computing services. The group began in 1999 when Jack Ma founded the website Alibaba.com, a business-to-business portal to connect Chinese manufacturers with overseas buyers. In 2012, two of Alibaba's portals handled 1.1 trillion yuan ($170 billion) in sales. Suppliers from other countries are supported (with more stringent checks than for Chinese companies), but the company primarily operates in the People's Republic of China (PRC). At closing time on the date of its initial public offering (IPO), 19 September 2014, Alibaba's market value was US$231 billion.
  • Type of site Public
  • Traded as NYSE: BABA
  • Founded 4 April 1999; 18 years ago, Hangzhou, Zhejiang, China
  • Headquarters Hangzhou, Zhejiang, China
  • Area served Worldwide
  • Owner Jack Ma (7.8%)
  • SoftBank Group (28%)
  • Founder(s) Jack Ma, Peng Lei
  • Key people Jack Ma (Executive Chairman)
  • Joseph Tsai (Executive Vice Chairman)
  • J. Michael Evans (President)
  • Daniel Zhang (CEO)
  • Industry Internet
  • Products E-commerce, Online auction hosting, Online money transfers, Mobile Commerce
  • Services Online shopping
  • Revenue Increase CN¥158.273 billion (US$23.82 billion, 2017)
  • Operating income Increase CN¥48.055 billion (US$7.23 billion, 2017)
  • Net income Increase CN¥41.226 billion (US$6.2 billion, 2017)
  • Total assets Increase CN¥506.812 billion (US$76.28 billion, 2017)
  • Total equity Increase CN¥321.129 billion (US$48.33 billion, 2017)
  • Employees 50,092 (2017)
  • Subsidiaries Alibaba.com, Guangzhou Evergrande Taobao F.C., Taobao, Tmall, UCWeb, AliExpress, Juhuasuan.com, 1688.com, Alimama.com, Ant Financial, Cainiao, Lazada, Youku Tudou, Alibaba Cloud
  • Slogan(s) To make it easy to do business anywhere
  • Website www.alibaba.com
  • Alexa rank Negative increase 175 (as on 08 November 2017)
Which company mission statements have inspired you the most? Share with us in the comments below.